a)Plan the campaign with students.
b)Find funding if necessary.
c)Set a clear goal.
d)Create videos, songs, promotional material with students.
e)Use technology/social media means that attract youth and be aligned – speak as the youth needs; relevant video.
g)Disseminate the campaign to local stakeholders, invite people and authorities for public participation and to focus on collective interests.
h)Launch the campaign on World No-Tobacco day celebrated on the 31st of May.
A campaign can be found here. Implementing a campaign at a local level, including all possible actors, can affect actions in different places of the students’ closest environment and support them when they will wish to quit tobacco use.
Another campaign with photo stories: On World No Tobacco Day (WNTD), on the 31st of May, teachers can increase their prevention actions to empower their students. The theme of the campaign is different every year. One of the latest campaigns was entitled “Protecting youth from industry manipulation and preventing them from tobacco and nicotine use”.
The purpose was to raise awareness about the marketing methods of tobacco and related industries, such as e-cigarettes vendors, to attract younger generations and for youth to stand up to the tobacco industry. Activities included webinars, drawing competitions and award ceremonies, all of which encouraged everyone to become well informed and join the fight against the tobacco industry. Here you can see some projects that various teachers created with their students.
The Substance Abuse and Mental Health Services Administration (SAMHSA), the agency within the U.S. Department of Health and Human Services (HHS), has the mission to reduce the impact of substance abuse and mental illness on America’s communities.
Here, you can find the material they have created for organisers of the educational event “Talk. They Hear You.” ®.
It contains the event planning toolkit with customisable materials from identifying and inviting speakers and audience members to creating an event agenda, organising logistics, and inviting media.
You can extract some useful guidelines for creating your event and involving the community rather than exclusively the students.