Topic 2 The analysis – Steps

Stakeholders’ Identification- Mapping

  • Stakeholders’ identification- mapping should be conducted in three steps.
  • I step: the brainstorming can be used to identify all the individuals, groups and institutions that can be regarded as a stakeholder. During this step, think about who can influence the program, which has the power, which is influenced by the program, which can have an interest is you succeed or fail.
  • Brain-storming: think who can be a stakeholder

Who can be your stakeholder

Your boss

School district

Government

Your team

Partners

Media

Children/ adolescents

Sponsors

General public

Future pupils

Community

Your family

Stakeholders Analysis- STEP 2

  • Revise the list of the identified stakeholders, and analyze their characteristics:
    • Their power
    • Their support
    • Influence
  • The power is the ability of the stakeholders to influence the success of your project. During the stakeholder analysis, you can grade the power of each stakeholder on a Likert scale (1- very little power, 5- high power)
  • The support for each stakeholder can be examined through the benefits they receive from the project.
  • The level of support can also be graded on a five-point Likert scale (1- very little support, 5- very strong support).
  • The power is the degree to which the individuals and the groups can convince, encourage and make others follow the program
  • Within the organization
    • Hierarchy
    • Influence
    • Resources control
    • Knowledge and skills
    • Involvement in the implementation process
  • Outside of the organisation
    • Strategic resources control
    • Knowledge and skills
    • Informal influence
  • Within the organization
    • Status
    • Right to utilize resources
    • Symbols of power
  • Outside the organisation
    • Status
    • Dependence on the resources
    • Position
    • Recognition

Stakeholders Analysis- STEP 3

  • the stakeholders who have high power, and low support or influence should be kept satisfied, but you should not overwhelm them, and you should try to increase the level of their support.
  • the stakeholders who have high power and high support or influence can be considered as key figures and you should invest the maximal energy and time to satisfy them.
  • the stakeholders with low power and low support/ influence should be informed on the programs. The aim is to increase their support.
  • the stakeholders who have low power, but high support or influence should be adequately informed and consulted on important questions. They can also be included since they are supportive of the program.
  • Imagine that you are the teacher developing the preventive program in a primary school. The program you are aiming to develop regards smoking prevention. You want to include workshops for both students and parents in the preventive program.
  • You wonder who are the stakeholders and you make the following list:
    • Students
    • Students’ council
    • Parents
    • Teachers
    • Parents’ association
    • Community officials
    • Government officials
    • Media
    • Principals
    • Tobacco producers
Stakeholder Power  (1-5)Support (1-5)
Students25
Students’ council45
Parents55
Teachers55
Parents’ association55
Community officials11
Government officials51
Media11
Principals55
Tobacco producers11
Primary health care center15
NGOs33

 

  • According to the scores on power and support place the stakeholders in the one of following categories:

Hint!

  • Keep satisfied: government officials
  • Manage carefully: student’s council; parents; teachers; parents’ association; principals
  • Follow-up : community officials; media; tobacco producers; NGOs
  • Inform: students; primary health care center
  • Note: This is only in the example, you can rate your stakeholders differently.