Topic 1 Introduction

Stakeholders can be defined in different ways. Some definitions are:

  • Any group or any individual who can influence or already influence the performance of the program.
  • Individuals or groups who depend on the program to achieve their own goals, but who the programs depend on.
  • The groups necessary for the survival of the program.

  • Internal (part of the organization- school, or even the preventive program itself)
  • External (from the environment- community, regulatory bodies)
  • Interface (both external and internal and include the administrative staff in school, or supervisors in the school, who can be the part of the project)

Stakeholders can also be:

  • Primary stakeholders (necessary stakeholders- school principal, parents, children/adolescents, teachers)
  • Secondary stakeholders (community, sponsors, media) are not necessary, but these stakeholders have the power or the influence and can determine if the program will be successful or not.
  • Tertiary stakeholders are the ones who depend on the program the least, but whose support is important, as government representatives.

  • An important step in the assurance of the sustainability of the program.
  • It can be defined as an instrument used for:
    • Stakeholders’ identification
    • Analysis of their relationship
    • Anticipation of the possible misunderstandings
    • Anticipation  of the modalities of communication with each of the stakeholders

  • Descriptive theory for the stakeholder analysis is used for the description of the processes.
  • The instrumental theory is used for the establishment of the relationships or lack of them between the management of stakeholders and achievement of traditional organizational settings.
  • Normative theory states that the stakeholder analysis should examine the functions of the company or institution, and determine the moral or philosophical guidelines for the program.
The stakeholder analysis must take into account the needs of different stakeholders.

  • The stakeholder analysis must take into account the needs of different stakeholders.
  • The key for the conduction of adequate stakeholder analysis is the strength of each of the stakeholders.
  • Another aspect of the stakeholder analysis important for understanding is that stakeholders do not compete with each other.
  • The interests of different stakeholders are not always consistent.
  • Stakeholders can be rewarded for their support in different ways.
  • The strategic decisions influence the different stakeholders in different ways.
  • Before you begin implementation of the program you should: identify the stakeholders, especially the key stakeholders; identify their attitudes towards the program; set priorities of the program; identify the potential strategies to influence the reluctant stakeholders.